Keep The North Cold

It's not a slogan – it's our mission as a certified B Corp.

So we created the world's first Climate Positive outdoor apparel company to help protect the very thing our products are designed to celebrate: winter.

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New Arrivals

Great insulation isn't just for winter.

Our new mugs and bottles are made with 100% food-grade stainless steel and double-wall vacuum insulation that stays hot and keeps cold.

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2021 Impact Report

We call our approach Climate Positive, which means taking responsibility for our environmental impact and doing more good than harm. Our 2021 Impact Report is an opportunity for us to share our progress, as well as our challenges, and give you an opportunity to check our math. Because accountability requires transparency, and we’re committed to both.

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"Performance meets sustainability in the
Askov Finlayson Winter Parka."
"Checks boxes on form, function,
sustainability, and warmth."
"Stay warm, feel good.
Parka-with-a-conscience."
"If you care about the carbon footprint of your garments, then this is a brand to watch."
"Best Climate Advocate Parka."

The Warmest Parka With The Lightest Footprint

The Winter Parka is back in black, plus four all-new colors inspired by the natural landscape of the North.

Shop Pitch Black

Featured In

The Winter Parka comes with a lifetime warranty. Because one of the best ways to Keep The North Cold is to choose products that will last for many winters to come.

If you're not satisfied with the performance of your parka over the first 90 days, we'll take it back, no questions asked.