Keep the North Cold
You’re damn right it gets cold. And we wouldn’t have it any other way.
We don’t endure it. We embrace it. Sure this place can be hard. It requires work ethic. And optimism. We’re resourceful and we persevere. It’s no wonder explorers are made here.
We believe in teamwork, a collective spirit that binds us. Together, we overcome challenges. And we’re better for it. From constraint is born creativity, which is the secret to our success. That, and good gear. Because there’s no such thing as bad weather, only unsuitable clothing.
In the fall of 2013, we introduced the very first run of our North Hats. What started with those hats has become a clothing company for people who explore the outdoors in all seasons. And what started as a moment of geographic pride has become a movement that extends well beyond our borders.
Welcome to Askov Finlayson. Welcome to the North.™