The North

You’re damn right it gets cold. And we wouldn’t have it any other way. We don’t endure it. We embrace it. Sure this place can be hard. It requires work ethic. And optimism. We’re resourceful and we persevere. It’s no wonder explorers are made here.


We believe in teamwork, a collective spirit that binds us. Together, we overcome challenges. And we’re better for it. From constraint is born creativity, which is the secret to our success. That, and good gear. Because there’s no such thing as bad weather, only unsuitable clothing.