Content Marketing & Community Manager

The Content Marketing & Community Manager will be an integral part of the Askov Finlayson team, responsible for growing brand awareness and supporting consumer engagement through social media, email marketing, and customer service channels. The ideal candidate is passionate about digital marketing, knowledgeable about current trends, and has a proven track record of using integrated marketing communications to build brand awareness and engagement. This position reports directly to the General Manager of Askov Finlayson and will work closely with the CEO, Marketing Director, and Operations Manager.

Location: Minneapolis, MN (remote optional)

Principal Accountabilities:

Social Media

  • Establish social media strategy and guidelines for all platforms (including Facebook, Instagram, Twitter, etc.).
  • Plan organic social media content based on the outlined marketing strategy, including business objectives, content strategy, channel strategy, editorial calendar, brand style guides, and identified target audiences.
  • Create meaningful, relevant content and copy for all social media platforms and own the process to schedule and post content across social media platforms.
  • Own and manage daily social engagement with followers and community
  • Analyze and report on campaign performance and leverage insights to optimize future campaigns.
  • Lead local social media shoots.
  • Develop and manage social influencer partnerships.

Email Marketing

  • Plan editorial email content based on the outlined marketing strategy, including business objectives, content strategy, channel strategy, editorial calendar, brand style guides, and identified target audiences.
  • Create meaningful, relevant content and copy for weekly editorial emails and own the process to schedule delivery.
  • Analyze and report on editorial email performance and leverage insights to optimize future campaigns for driving conversion.
  • Manage email trigger campaigns (e.g., new subscriber, abandon cart, post purchase) and optimize for driving conversion.

Customer Service

  • Oversee customer service across channels (e.g., service ticket requests, social media inquiries), ensuring consistency and a high level of excellence of customer experience in a timely manner.
  • Manage customer service contractor(s) during peak season.
  • Identify and report on customer inquiry trends to cross-functional leadership.

General

  • Maintain strong time management, organization, and prioritization skills in order to complete multiple tasks and deliverables in a timely manner.
  • Recognize opportunities to support business goals and create operational efficiencies.
  • Model behavior and contribute to a culture that is consistent with Askov Finlayson’s core values of Integrity, Excellence, Optimism, Service, and Drive – which are the foundation of all decisions and help the company achieve its mission.


Skills and Experiences Needed:

  • Bachelor’s Degree in Marketing, Communications, Journalism, English, Public Relations, or other related field is highly desired.
  • 2+ years of professional social media or marketing/communications experience required.
  • Experience with eCommerce/DTC brands preferred.
  • Passion about the company’s mission and an existing understanding of the climate crisis and climate solutions preferred.
  • Clear and concise communicator with strong writing, editing, and proofreading skills.
  • Willingness to embody Askov Finlayson’s brand voice and tone.
  • Strong organizational skills and social/digital-first thinking.
  • Ability to collaborate with other team members.
  • High attention to detail with proven ability to manage multiple priorities simultaneously and meet deadlines efficiently in a fast-paced, entrepreneurial environment.
  • Avid user of social media sites like Instagram and Twitter, with solid understanding of current and new features, different layouts, algorithm changes, and/or formats.
  • Familiarity in using editing and graphic design tools like Figma to create content for social channels and in using planning/analytics tools such as Sprout Social, Google Analytics, Drip, or Klaviyo.
  • Experience with photography is a plus.
  • Ability to analyze metrics and use social data to drive decision making.
  • Customer-oriented mindset with ability to respond appropriately to all customer inquiries.


Physical Requirements:

  • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards.


To Apply:

  • Send your resume and a cover letter to jobs@askovfinlayson.com.