Welcome to the North

You’re damn right it’s cold. And we wouldn’t have it any other way. We don’t endure it. We embrace it. Sure this place can be hard. It requires work ethic. And optimism. We’re resourceful and we persevere. It’s no wonder explorers are made here.

We believe in teamwork, a collective spirit that binds us. Together, we overcome challenges. And we’re better for it. From constraint is born creativity, which is the secret to our success. That, and good gear. Because there’s no such thing as bad weather, only unsuitable clothing.

The North

Askov Finlayson was originally founded as a men’s clothing store built around a core appreciation for high quality and timeless design. Headquartered in Minneapolis, Minnesota, we’re from here and we love it here. And that shows in everything we do.

In the fall of 2013, we introduced the very first run of our North Hats. And with them, an identity defined by hard work, creativity, and year-round exploration.

We made 150 hats that year, which sure seemed like a lot at the time. They sold out in four days, and the rest is history.

What started with those hats has become a clothing company for people who explore the outdoors in all seasons. And what started as a moment of geographic pride has become a movement that extends well beyond our borders. 

Welcome to Askov Finlayson. Welcome to the North.® 

Shop North