Keep The North Cold isn’t a slogan – it’s our mission as a company, and a commitment we make to our customers. So we created the world’s first Climate Positive outdoor apparel company to help...

By Ashley Bredemus Ashley Bredemus is a writer, photographer, and winter enthusiast living at the end of the Gunflint Trail in Northern Minnesota. Her blog, The Cabin Season, is part cabin life memoir, part guide...

Dave Simonett is a singer-songwriter and frontman of the bluegrass folk-rock band, Trampled By Turtles. Simonett has long drawn inspiration from Lake Superior. We asked him to share what the lake means to him. In...