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Our company was founded in 2011 as a small men’s clothing store with a focus on lasting quality and timeless design, and it soon came to be recognized by Esquire and GQ as one of the best men’s stores in America.

In 2013, Askov Finlayson created our first run of North Hats. We made 150 hats that year, which sure seemed like a lot at the time. They sold out in four days, and the rest is history.

In 2019, we introduced The Winter Parka. At the time, the warmest outerwear that Minnesota’s cold and snow require could easily cost $1,000 or more. We saw an opportunity to make the enjoyment of winter more accessible by selling directly to our customers. We’re proud to offer the highest quality and industry-leading sustainability at the greatest value.

Winter Lovers

All our products are inspired by our own love of winter, as well as Minnesota’s rich history of exploration. We worked with legendary polar explorer Will Steger to design The Winter Parka with everything you need and nothing you don’t. Our founder Eric Dayton’s connection with Steger dates back to 2004, when they partnered on a 6-month dogsled expedition that traversed 2,000 miles of the Canadian Arctic. When we say we know the cold, we mean it.

Thanks to your support, the North has become a movement. And as a certified B Corp, we’re committed to making it a movement for good. Celebrating the cold means protecting it, too, and climate change threatens to make winters disappear.

Our mission to Keep The North Cold™ means investing more money fighting climate change than running our business costs the planet. We hold ourselves accountable by measuring the annual carbon footprint of our operations and supply chain and then giving 110% of that amount to leading-edge organizations working to solve the climate crisis.

Keep The North Cold

Askov Finlayson

Keep The North Cold

Askov Finlayson

Join our team

We’re on a mission to Keep The North Cold™ and are looking for entrepreneurial, talented, and purpose-driven folks who share our core values: Integrity, Excellence, Optimism, Service, and Drive. If you’re passionate about spending time outdoors year-round and advancing solutions to the climate crisis, we’d love to meet you.