We can’t imagine the North without cold winters.

And so we created a climate positive business to help protect the very thing our products are designed to celebrate. We hold ourselves accountable for our carbon footprint each and every year and Give 110% to support leading-edge solutions to the climate crisis.

Climate Positive

Climate Positive means holding ourselves accountable to the planet, taking responsibility for our environmental impact, and doing more good than harm.



Our Mission Is To Keep The North Cold

What are we doing?

Having a net-positive impact on the environment starts with minimizing our carbon emissions as a business, which is something we strive to do every step of the way. We must then make sure our investments in creating a sustainable future outweigh our remaining footprint and we use a simple three-step formula to do it:

1. Each year, we carefully measure our full carbon footprint as a company, from raw materials to production and shipping – even including how our employees commute to and from our Minneapolis headquarters. This self-assessment is verified by an outside auditor and we publish it every year.

2. We use the Social Cost of Carbon to convert our carbon footprint into a dollar amount, which is a standard 5x higher than carbon offsets alone.

3. We invest 110% of our annual climate cost in leading organizations working to advance solutions to the climate crisis across three key areas: Education, Activation, and Innovation.

Beyond Carbon Neutral

Purchasing carbon credits is a good place to start for any business that wants to offset their carbon footprint, but they don’t capture the full amount of a company’s environmental impact. Using the social cost of carbon as our benchmark comes at a greater expense to our business, but we believe it’s the best number to use for true climate accountability.

The social cost of a metric ton of emitted carbon incorporates the human cost of climate change: extreme weather, sea level rise, food insecurity, and impact on public health. When you add up those factors, the result is more than five times the average cost of a carbon credit. We pay it because it’s the right thing to do.

Give 110%

We multiply our social carbon cost by 110% and give away that amount annually in the form of grants to leading-edge organizations fighting climate change. We’re rethinking our relationship with the planet and hope other businesses will be inspired to do the same, because we won’t solve climate change by reducing our collective environmental impact alone. Check out our 2020 Impact Report to see how your purchases helped fuel organizations around the country to advance innovative solutions to the climate crisis.

Thank you for your support – together, we can Keep The North Cold™ for generations to come.

Read The Report

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